Technology

Which businesses and online professions benefit most from low ping rates and why?

Low ping rates are important for online professions requiring fast and responsive communication. Ping is essentially the metric which measures the responsiveness of your internet connection. 

Low ping is considered a competitive advantage because it can reduce lag, improve quality of service (QoS), and enhance user and customer experience.

According to technicians at IDNet, one of the UK’s fastest and most responsive networks, a good ping typically ranges between 5-10ms on FTTP and Leased Lines. An average ping is around 10-15ms on FTTP circuits, but IDNet would consider this “a bit sluggish” if you had one of their leased lines where pings of under 4ms are not uncommon!


Examples of industry sectors which should pay close attention to ping are as follows:

Traders, investors and money markets: 

Low ping rates can benefit traders who use high-frequency trading (HFT) strategies, which involve placing a large number of orders in a very short time span, often in milliseconds or microseconds. Low ping rates mean faster communication between the trader’s computer and the broker’s server, which can result in better execution prices and reduced slippage. Low ping rates can also reduce the risk of missing out on profitable opportunities due to latency or delays in the market data feed.

Remote workforce operatives: 

From technical support agents, project managers, and sales representatives, through to online medical consultations and education…there isn’t a sector where the benefits of video conferencing have not made an impact in recent years.   Regardless of the platform being used, a low ping rate is essential to communicate more efficiently with colleagues or clients, across different locations. The more that speed and accuracy impact a job role, the more important ping becomes. 

IDNet have recently launched a selection of Teleworker FTTP packages (served through Openreach, CityFibre and FibreHeroes) starting at around £41 per month for approximate speeds of 1200/1200 Mbps with some of the lowest ping scores you’ll find anywhere.

Gaming Industry:

This broad category covers anything from online gaming platforms, through to e-sports, betting sites and online casinos. In the same way that gamers need a low ping rate to enjoy a smooth and responsive gaming experience, a low ping rate can provide real-time data and actionable intelligence to the hosts so their algorithms can calculate odds and improve performance of the game. Developers, game testers, game designers can operate more effectively in real time with a low ping rate. 


IDNet is an example of an ISP with an exceptionally low ping rate, and therefore it’s highly recommended within industry sectors where responsiveness is a top priority. Their nationwide monitoring (a mix of older ADSL/SoGEA & FTTP circuits) shows a 9ms mean ping across their UK customer base with a median ping of 8ms. Leased line ping rates through IDNet servers often come in under 4ms and latency within their core network is just 1ms between all routers and switches which is blisteringly responsive. 

Director Simon Davies has noticed a coalescence of industry sectors taking up the fastest ethernet connections. “We’ve always had a strong following within the scientific community and across high-tech sectors for obvious reasons, but its striking how many other industries are now realising the importance of network responsiveness when choosing their internet service provider. In business, every millisecond counts!”

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